TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 29(6)
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: : journals |
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Special Issue Title: Marketing Cases: Learning From Marketing Practice
Segmenting the energy market: problems and successes
–Lyndon Simkin, Sally Dibb [] []
The “bold and the beautiful” of the UAE retail environment
–Nnamdi O. Madichie, Jim Blythe [] []
Pegasus Town: innovative marketing of a new property venture
–Maxwell Briggs [] []
An international branding strategy based on a case study of a Taiwanese firm
–Hsiu Ying Huang, Ming Huei Hsieh [] []