TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 19(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Investigating the Key Routes to Customer Delight
–Donald C. Barnes, Nicole Ponder, Kranti Dugar [] []
Quantitative Approaches to Consumer Field Research
–Collin R. Payne, Brian Wansink [] []
How to Establish Trustworthiness in Initial Service Encounters
–Anja Geigenmüller, Larissa Greschuchna [] []
Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory
–Bob Heere, Matthew Walker, Masayuki Yoshida, et al. [] []
The Implications of Service-Dominant Logic and Integrated Solutions on the Sales Function
–Kenneth Le Meunier-FitzHugh, Jasmin Baumann, Roger Palmer, et al. [] []
Empirical Identification of Success-Enhancing Web Site Signalsin E-Tailing: An Analysis Based on Known E-Tailers and the Theory of Reasoned Action
–Dennis C. Ahrholdt [] []
Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel
–Christian M. Ringle, Marko Sarstedt, Lorenz Zimmermann [] []