Sport Marketing
Introduction
Research Conference in Sport Marketing: Focus on Sponsorship, Portland, OR, 21-22 Jun 2012, Chair T. Bettina Cornwell; Deadline 30 Nov
: : : Posting
CALL FOR PAPERS
Research Conference in Sport Marketing: Focus on Sponsorship
Warsaw Sport Marketing Center, Lundquist College of Business, University of Oregon Portland Center, White Stag Block
Portland, Oregon
June 21 and 22, 2012
Sponsorship of sports, arts and entertainment is an established marketing platform that has been the focus of hundreds of research papers to date. Still many areas such as measurement and integration are under researched. This first research conference in sport marketing is therefore focused on the topic of sponsorship. You are invited to submit competitive papers relevant to any aspect of sponsorship in consideration for presentation. All submissions are subject to peer review competition, and only completed papers (no proposals or abstracts) may be submitted. Individuals not wishing to present but interested in attending and being involved are invited to take a paper discussant role.
Manuscripts may use any format but APA is preferred. Papers should not exceed 30 typed, double-spaced pages in length including references, appendices, and tables. Papers should be submitted to Ms. Chris Baird (cbaird2@lcbmail.uoregon.edu) in MS Word. For questions regarding travel, accommodations and administration please also contact Chris Baird. For questions regarding the conference content and roles contact Warsaw Center Research Director, T. Bettina Cornwell (tbc@uoregon.edu).
Topics particularly relevant to the conference include:
- Corporate sponsorship measurement
- Brand image development via sponsorship
- Return on Investment/Objectives in activation/leveraging
- Sponsorship as a form of project finance (and other cross-disciplinary topics)
- Sponsorship portfolios
- Corporate Social Responsibility and Sponsorship
- Social Media and Sponsorship
- International Aspects of Sponsorship Research
Submission Deadline: November 30, 2011
Notification of acceptance for presentation: January 31, 2012
Conference fee: USD$240.00 Conference registration fee is due February 29, 2012.
The conference fee includes participation, conference dinner to be held at the conference hotel, Vintage Plaza (conference rates available), lunches on the conference days, industry panel event and Nike campus visit. Participants are responsible for transportation to and from the conference and lodging. Additional information will be found at warsawcenter.com.