EMPGEN 2012
Introduction
The Second Empirical Generalizations in Advertising Conference, Philadelphia, 31 May - 1 Jun 2012; Deadline 28 Oct
: : : Posting
EMPGENS2: What Works in the New Age of Advertising & Marketing
The Wharton School, Philadelphia, PA
May 31 – June 1, 2012
Hosted by
The Wharton Future of Advertising Project of the SEI Centre for Advanced Studies in Management, in partnership with the Ehrenberg-Bass Institute for Marketing Science and the Advertising Research Foundation
Call for Papers:
The second Empirical Generalizations in Advertising Conference, EMPGENS2, will again focus on high-quality research on law-like patterns, across multiple studies, however this time with a consciously digital mediafocus. We seek research that addresses such questions as: In this rapidly changing environment; What has changed? Are there new patterns of buyer behavior and advertising? What still holds? How do we execute and measure cross-media combinations? What do we really know about cross-media synergies and what do we need to know?
Please send three page proposals or full papers to be considered for this exclusive invitation-only conference.
- Conference: Two days – May 31 and June 1, 2012
- Venue: The Wharton School, University of Pennsylvania. PA
- Proposal submissions deadline (3 page max): October 28, 2011 (final papers also welcomed)
- Feedback to authors by: November 23, 2011
- Website with conference information, submission details and author guidelines
JAR Special Issue:
Selected papers from the conference will be featured in a special issue of the Journal of Advertising Research – What We Know ÂÜÀòÉç¹ÙÍøt Advertising 2. All papers presented at the conference will be considered for the special edition and those published will undergo a blinded peer review process.
Best Paper Award:
The Best Paper Award will honor the author(s) of the paper that demonstrates exceptional merit and makes a significant contribution to the extension of empirical generalizations in the new era of marketing. All accepted conference papers will be automatically considered for the Best Paper award by the program committee. The winner will be announced on the final day of the conference and the winning paper will receive automatic entry to theJournal of Advertising Research special edition.
The EMPGENS2 conference on empirical generalizations in advertising will be an exceptional opportunity to present your latest research and to network with key industry and academic leaders. We hope that you will consider submission.
Please contact Catharine Findiesen Hays, Managing Director, The Wharton Future of Advertising Project with enquiries; cathays@wharton.upenn.edu.