CMC 2012
Introduction
17th International Conference on Corporate and Marketing Communications, Rennes, France, 19-21 Apr 2012; Deadline 15 Dec
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17th International Conference on Corporate and Marketing Communications
Rennes, France
19-21 April 2012
In an era when citizens increasingly distrust businesses, institutions, governments and the political process, practitioners and academics need to devise new strategies, models, processes, systems and practices to move communication forward. The focal point of the 2012 CMC conference lies in analyzing past, present, and future trends in corporate and marketing communications. Have some communications practices proved inadequate? Which critical changes are needed? What is the role of corporate and marketing communications in reinvigorating businesses, societies and economies? How can communications help rebuild trust in brands and institutions?
This conference will consider both theoretical and empirical papers and extended abstracts. Ideas for session proposals will be welcomed. Prizes will be awarded for the best competitive and best working papers. Successful authors will present their papers at the conference and accepted competitive papers will be reviewed for Journal of Marketing Communications (JMC).
ESC Rennes is the proud host of CMC 2012 – a vibrant School located in the capital of Brittany, a town noted for its cutting edge communications technologies and just two hours from Paris, and surrounded by many beautiful tourist venues.
For details of conference tracks and detailed submission guidelines, visit the conference website:
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The conference organisers can be contacted at cmc2012@esc-rennes.fr