TOC: Qual Market Res
Introduction
Qualitative Market Research, 14(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
How young, technical consumers assess online WOM credibility
–Kelley O’Reilly, Sherry Marx [] []
Cultural analysis of dieting consumers’ construction of bodies and identities
–Hanna Leipämaa-Leskinen [] [Google Scholar]
Service marketing control as practice: a case study
–Per Skålén [] []
Trust in supply chains, meanings, determinants and demonstrations: A qualitative study in an emerging market context
–Hamida Skandrani, Abdelfattah Triki, Boudour Baratli [] []
A qualitative examination of decoupling, recoupling and organizational survival of rural retailers
–Vanessa P. Jackson, Leslie Stoel [] []
The power of qualitative research in the era of social media
–Alan Branthwaite, Simon Patterson [] []