TOC: J Macromarketing
Introduction
Journal of Macromarketing, 31(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Governmentality at the Base-of-the-Pyramid
–Samuel K. Bonsu and Pia Polsa [] []
Hyper Norms: Searching for a Global Code of Conduct
–Gene R. Laczniak and Ann-Marie Kennedy [] []
Shangri-La: Messing with a Myth
–Rosa Llamas and Russell Belk [] []
Alternative Trade Organization and Subjective Quality of Life: The Case of Latin American Coffee Producers
–Stephanie Geiger-Oneto and Eric J. Arnould [] []
Globalization of Local Retailing: Threat or Opportunity? The Case of Food Retailing in Guilin, China
–Pia Polsa and Xiucheng Fan [] []
Commentary
Macromarketing Roundtable Commentary–The Export of Marketing Education
–Alan Bradshaw and Mark Tadajewski []
Book Reviews
Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making
–William Redmond []
Guerilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
–Bonnie J.K. Simpson []
To Serve God and Wal-Mart: The Making of Christian Free Enterprise
–Ron Hampton []