TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 10(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Is interpersonal and institutional e-trustworthiness equally important in consumer e-trust development? Implications for consumers’ e-trust building behaviours
–Kyösti Pennanen [] [Google Scholar]
Moderating effects in consumers’ perceptions of price unfairness
–Francisco Javier Rondan-Cataluña and David Martin-Ruiz [] [Google Scholar]
Assessing the role of involvement as a mediator of allocentrist responses to advertising and normative influence
–Couchen Wu, Lieching Jang and Chongi Chen [] []
Sorry not today: Self and temporary consumption denial
–Iain R. Black [] []
The role of consumer ethical beliefs in product-harm crises
–Aikaterini Vassilikopoulou, Kalliopi Chatzipanagiotou, George Siomkos and Amalia Triantafillidou [] []
Consumers’ perceptions of the dimensions of brand personality
–Natalia Maehle, Cele Otnes and Magne Supphellen [] [Google Scholar]
Brand personality, self-congruity, and preference: A knowledge structures approach
–Russell J. Branaghan and Emily A. Hildebrand [] []