TOC: J Brand Man
Introduction
Journal of Brand Management, 19(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Digital and virtual world research on brands and marketing development
–Lynn L K Lim and T C Melewar [] []
Exploring social media user segmentation and online brand profiles
–Mary Foster, Bettina West and Anthony Francescucci [] []
Virtual world brand experience and its impact on real world purchasing behavior
–Jason A Gabisch [] []
From brand awareness to online co-design: How a small bathroom provider turned interactive on the Web
–Olga Sasinovskaya and Helen Anderson [] []
My identity is my membership: A longitudinal explanation of online brand community members’ behavioral characteristics
–Yong J Wang, Osama J Butt and Jie Wei [] [Google Scholar]
Exploring the role of online consumer empowerment in reputation building: Research questions and hypotheses
–Alfonso Siano, Agostino Vollero and Maria Palazzo [] []
Virtual worlds: A gateway for SMEs toward internationalization
–Diana Hassouneh and Malaika Brengman [] []