TOC: Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 23(4)
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Relevant ARCategory: |
Cultural dimensions and materialism: comparing Canada and China
–Harold Ogden, Shen Cheng [] []
The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
–Paul C.S. Wu, Yun-Chen Wang [] []
The underlying motivations of Chinese wine consumer behaviour
–Simon Somogyi, Elton Li, Trent Johnson, Johan Bruwer, Susan Bastian [] []
Trust and commitment within franchise systems: an Australian and New Zealand perspective
–Owen Wright, Anthony Grace [] []
Allocation of budget on marketing efforts: an econometric approach in India
–Mehir Kumar Baidya, Partha Basu [] []
Role of tactile and visual inputs in product evaluation: a multisensory perspective
–M.S. Balaji, Srividya Raghavan, Subhash Jha [] []
Supply chain integration: an international comparison of maturity
–Paul Childerhouse, Eric Deakins, Tillmann Böhme, Dennis R. Towill, Stephen M. Disney, Ruth Banomyong [] []
Skill requirements for logistics professionals: findings and implications
–Vinh V. Thai, Stephen Cahoon, Hai T. Tran [] []
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