KSMS Fall 2011
Introduction
2011 Fall International Conference of Korean Scholars of Marketing Science, Seoul, 19 Nov 2011; Deadline 24 Oct
2011 KSMS Fall International Conference
– Extended Submission Deadline: October 24, 2011
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Theme
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Marketing: Asia and the World
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Host
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Sogang Business School, Sogang University
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Organizer
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Korean Scholars of Marketing Science
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Conference Chair
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Jaihak Chung (Sogang University), jaihak@sogang.ac.kr
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Venue
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Sogang University, Seoul, Republic of Korea
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Date
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Nov. 19, 2011
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Extended Submission Deadline
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Oct. 24, 2011
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Manuscript Guideline
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Please refer to ‘International Conference Style Guidelines for Final Submission’ at (
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Submit Your
Paper to:
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Central Office, Korean Scholars of Marketing Science
Tel: +82 55 213 3346, Fax: +82 55 263 9096
e-mail: stride@changwon.ac.kr
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Program
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09:00~11:00
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2011 KSMS Doctoral Dissertation Competition
2011 KSMS Master Thesis Competition
– Chair of 2011 KSMS Dissertation and Thesis Competition Committee:
Sunmee Choi (Yonsei University), sc128@yonsei.ac.kr
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11:00~ 11:30
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Editorial Board Meeting of Journal of Global Scholars of Marketing Science
– Transition Plan of Publication by ‘Taylor & Francis’
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11:30~ 12:00
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Editorial Board Meeting of Journal of Global Fashion Marketing
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12:00 ~ 12:30
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Board Meeting
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12:00 ~ 13:00
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Lunch
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12:30 ~ 13:00
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Registration
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13:00 ~ 14:20
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Opening Ceremony
– Welcoming Speeches: Eunju Ko (Yonsei University),
President , Korean Scholars of Marketing Science
Jae H. Min, Dean of Sogang Business School
– Roadmap of Future Cooperation:
Tomoko Kawakami (Kansai University)
Chair, International Planning Committee
Japan Society of Marketing and Distribution
– Marketing Pioneer Award: Jae H. Min (Dean of Sogang Business School)
Chair of Marketing Pioneer Award Committee
– Keynote Speech: John W. Cadogan (Loughborough University)
Editor of International Marketing Review (SSCI)
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14:30 ~ 16:00
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Academic Sessions Part I and Symposiums
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16:10 ~ 17:40
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Academic Sessions Part II and Symposiums
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17:40~ 18:00
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Reception:
– Awards Ceremony:
Best Conference Paper Award
2011 KSMS Doctoral Dissertation Award
2011 KSMS Master Thesis Award
2011 KSMS Excellent Service Award
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2011 Eco-Design Marketing Symposium
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Theme
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Eco-Design Marketing and Sustainable Competitive Advantage
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Hosts
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Ministry of Knowledge and Economy, Busan Metropolitan City, Eco-Design Center of Dong-A University
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Organizer
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Korean Scholars of Marketing Science
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Symposium Chair
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Jee Hyun Lee (Yonsei University), ez2@yonsei.ac.kr
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2011 Global Customer Equity and Marketing Symposium
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Theme
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Application of Customer Equity into Fast Fashion
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Host
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Yonsei University
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Organizer
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Korean Scholars of Marketing Science
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Sponsor
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National Research Foundation
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Symposium Chair
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Sascha Raithel (Ludwig-Maximilians-Universitaet in Munich),
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2011 Olympic Marketing Symposium
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Theme
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Best Practices in Olympic Marketing
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Organizer
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Korean Scholars of Marketing Science
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Symposium Chair
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Jeonpyo Noh (Yonsei University), nohj@yonsei.ac.kr
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Tracks
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Track
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Chair
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Session 1
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Marketing in the Dynamic World
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John W. Cadogan
(Loughborough University)
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Session 2
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Sport Consumer Behavior
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Kihan Kim (Seoul National University)
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Session 3
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Cutting Edge Issues of Marketing Research Methodology
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Eric Chuan-Fong Shi (Sungkyunkwan University)
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Session 4
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Marketing Communication: Theory and Practice
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Yung Kyung Choi (Dongguk University)
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Session 5
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Luxury Brand Management
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Eunju Ko (Yonsei University)
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Session 6
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Innovation and Diffusion of Products
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Jaihak Chung (Seogang University)
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Session 7
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Distribution Channel Management in the Global Environment
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Jae Wook Kim (Korea University)
Jiho Choi (Chonnam National University)
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Session 8
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Cultural Marketing and Performing Arts
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Hwa Suk Lee (Chonbuk National University)
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Session 9
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Beauty Business and Medical Tourism Management
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Ki Nam Jin (Yonsei University)
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Session 10
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Consumer Psychology and Marketing
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Dong Mo Koo (Kyungpook National University)
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Session 11
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Customer Experiences and
Brand Management
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Sung Joon Yoon (Kyonggi University)
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Session 12
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Fashion Marketing Research
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Yoon-Jung Lee (Korea University)
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Session 13
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Tourism and Hospitality Marketing
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Sunny Ham (Kyungwon University)
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Session 14
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Customer Relationship Management
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Jong-Kuk Shin (Pusan National University)
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Session 15
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Advances of Service Marketing
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Yong-Ki Lee (Sejong University)
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Session 16
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Consumer Behavior in Economic Turbulence
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Seong-Yeon Park (Ewha Womans University)
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Editor of Proceedings: Jaihak Chung (Sogang University)
For More Information:
Central Office, Korean Scholars of Marketing Science
9 Sarimdong, Changwon, Gyeongnam
Republic of Korea
Tel: +82 55 213 3346; Fax: +82 55 263 9096
e-mail: stride@changwon.ac.kr
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