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Dear Friends and Colleagues,

The next Academy of Marketing Science Conference will be held in May 2012 in New Orleans. As co-chairs for the Value Co-creation track, we invite you to consider submitting a paper for presentation in this track. The theme of the upcoming AMS conference is: “Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…" and the track ‘Value Co-creation’ supports this theme very well.

Topics relevant to the Value Co-creation track include, but are not limited to:

• Understanding Value Co-creation (shift in the meaning of ‘Value’, new platforms of customer involvement and interaction);
• Managing Value Co-creation (customer-firm relationship redefined, customer-brand relationship redefined, a new look at Customer Relationship Management and Customer Experience Management);
• Analyzing Value Co-creation (risk-benefits to Value Co-creation, providing a platform at the right time and right resources, risks of customer involvement in co-producing/co-designing);
• Scope of Value Co-creation (interactive marketing, services marketing, marketing communications); and Outcomes of Value Co-creation (increased/decreased customer satisfaction/loyalty, new customers, cost/revenue etc.)

Papers related to the above concepts and beyond are welcome. Further information about the conference and the submission guidelines are available at

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The deadline for submission is Dec 1, 2011. Also, please let us if you are willing to be involved as a reviewer for this track. Please email us if you have any questions. Hope to see you in New Orleans!

Thank you for your interest and support.

Co-Chairs: Value Co-creation Track, AMS 2012, New Orleans, LA
Bidisha Burman (Appalachian State University; Email: burmanb@appstate.edu) and Dipayan Biswas (University of South Florida; Email: dbiswas@usf.edu)

Thank you for your support.
Bidisha Burman and Dipayan Biswas

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