Park SCP Fellow
Introduction
C. W. Park has been named a Society of Consumer Psychology Fellow
: : : Posting
: : award
The Society of Consumer Psychology (SCP) is thrilled to announce that C. W. Park has been named an SCP Fellow, which is SCP’s highest honor. The SCP Fellowship is awarded to recognize an SCP member’s unusual and outstanding contribution to or performance in the field of consumer psychology. We will make a public announcement of this award at the upcoming SCP conference in Las Vegas, February 16-18, 2012, where C.W. will make a Fellow’s address.
C.W. Park is the Joseph A. DeBell Professor of Marketing at the Marshall School of Business at the University of Southern California. Prior to joining USC, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh (1979-1997). He holds a B.A. degree in German language and literature from Seoul National University in Korea, and an M.S. and Ph.D. in Business Administration from the University of Illinois.
C.W. has been awarded this honor both for his active service to SCP and for his contributions as a scholar to the field of consumer psychology. C.W. Park has been an active member of SCP for many years, and has served as the Editor of our leading journal, the Journal of Consumer Psychology since 2008. He has published numerous articles in our field’s leading journals and has made important contributions to our understanding of individual and dyadic decision-making and choice, information processing, marketing communications, social influence, branding, and attachment.
Please join me in congratulating C.W. for this well-deserved honor. Please also join me in thanking SCP’s fellow committee; Richard Lutz (chair), Joe Alba, and Frank Kardes.
Vicki Morwitz
President, SCP