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: : : TOC : : journals

Relevant ARCategory:

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Management Insights
–Michael F. Gorman [] []

Introduction to the Special Issue on Marketing Within the Enterprise and Beyond
–Pradeep K. Chintagunta and Preyas S. Desai [] []

Label Confusion: The Groucho Effect of Uncertain Standards
–Rick Harbaugh, John W. Maxwell, and Beatrice Roussillon [] []

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier
–Shuili Du, C. B. Bhattacharya, and Sankar Sen [] []

Optimal and Competitive Assortments with Endogenous Pricing Under Hierarchical Consumer Choice Models
–A. Gurhan Kok and Yi Xu [] []

The Labor Illusion: How Operational Transparency Increases Perceived Value
–Ryan W. Buell and Michael I. Norton [] []

The Threat from Within: Account Managers’ Concern ÂÜÀòÉç¹ÙÍøt Opportunism by Their Own Team Members
–Brian R. Murtha, Goutam Challagalla, and Ajay K. Kohli [] [Google Scholar]

The Stock Market in the Driver’s Seat! Implications for R&D and Marketing
–Anindita Chakravarty and Rajdeep Grewal [] [Google Scholar]

The Dark Side of Rapport: Agent Misbehavior Face-to-Face and Online
–Sandy Jap, Diana C. Robertson, and Ryan Hamilton [] []

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks
–Sinan Aral and Dylan Walker [] []

Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry
–Khim-Yong Goh, Kai-Lung Hui, and Ivan P. L. Png [] []

Durable Products, Time Inconsistency, and Lock-in
–Stephen M. Gilbert and Sreelata Jonnalagedda [] []

An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet
–Anindya Ghose and Sang Pil Han [] []

Pooling, Access, and Countervailing Power in Channel Governance
–George Hendrikse [] []

Cyclical Bid Adjustments in Search-Engine Advertising
–Xiaoquan (Michael) Zhang and Juan Feng [] []

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