TOC: J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 26(7)
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Special Issue Title: The Global B2B Challenge
Global approaches to the service business in manufacturing companies
–Gunther Kucza, Heiko Gebauer [] []
The service function as a holistic management concept
–Christian Kowalkowski [] []
Bridging the theory to application gap in value-based selling
–Pekka Töytäri, Thomas Brashear Alejandro, Petri Parvinen, Ilmari Ollila, Nora Rosendahl [] []
Mapping B2B value exchange in marketing relationships: a systematic approach
–Amir Albadvi, Monireh Hosseini [] []
Networking and developing collaborative relationships: evidence of the auto-part industry of Brazil
–Danny Pimentel Claro, Priscila Borin de Oliveira Claro [] []
Relationship marketing in supply chain: an empirical analysis in the Brazilian service sector
–Valter Afonso Vieira, Plinio R.R. Monteiro, Ricardo Teixeira Veiga [] []
Approaching global industrial marketing from a managerial cognition perspective: a theoretical framework
–Sreedhar Madhavaram, Vishag Badrinarayanan, Elad Granot [] []
The internationalization of Indian SMEs in B-to-B markets
–Rajshekhar (Raj) G. Javalgi, Patricia Todd, Elad Granot [] []