Advertising Exercises
Introduction
Scott Armstrong has added 106 exercises to adprin.com covering creativity, problem solving, media analysis, and persuasion
: : : Posting
During this past summer, my assistant, Grace Li, and I added 106 exercises to . They cover evidence-based methods and techniques on a range of topics: creativity, problem solving, media analysis, and persuasion. Some are classics that I borrowed from others. Many are ones that I developed.
For an example on methods, see “.” For an example on principles, see "?." Please send suggestions for additional exercises.
Lecturers can use them in their classes. Self-learners can also use them. They can be found on the page.
-J. Scott Armstrong
Wharton School
JMHH 747
U. of Pennsylvania, Phila., PA 19104
Home Phone 610-622-6480
armstrong@wharton.upenn.edu
homepage: