TOC: Mar Letters
Introduction
Marketing Letters, 22(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
The joint effects of advertising and product trial: A source-monitoring perspective
–Doreen Kum & Yih Hwai Lee [] []
Business strategy, marketing organization culture, and performance
–Stanley F. Slater, Eric M. Olson & Carol Finnegan [] []
Counting your customers from an “always a share” perspective
–Shaohui Ma & Joachim Büschken [] []
The influence of demand factors on dynamic competitive pricing strategy: An empirical study
–Abhik Roy & Jagmohan S. Raju [] []
When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers
–François A. Carrillat, Daniel M. Ladik & Renaud Legoux [] []
Store brand and store loyalty: The moderating role of store brand positioning
–Mercedes Martos-Partal & Óscar González-Benito [] []
How does awareness evolve when advertising stops? The role of memory
–Ashwin Aravindakshan & Prasad A. Naik [] []