TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 20(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
A cross-country study of signals of brand quality
–Jagdish Agrawal, Pamela Grimm, Shyam Kamath, Thomas Foscht [] []
Characteristics-based innovation adoption: scale and model validation
–Richard L. Flight, Giles D’Souza, Arthur W. Allaway [] []
Marketing high-tech products in emerging markets: the differential impacts of country image and country-of-origin’s image
–Nizar Souiden, Frank Pons, Marie-Eve Mayrand [] [Google Scholar]
From commodity to brand: antecedents and outcomes of consumers’ label perception
–Hans Martin Norberg, Natalia Maehle, Tor Korneliussen [] [Google Scholar]
Counterfeits and branded products: effects of counterfeit ownership
–Xuemei Bian, Luiz Moutinho [] []
Moving from service dominant to solution dominant brand innovation
–Frank Franzak, Dennis Pitta [] []
Construction of international brand portfolios: impact on local brands
–Bruno Godey, Chantal Lai [] []
Focal and contextual components of price history as determinants of expected price
–Rajesh Chandrashekaran [] []
Determinants of prices in an online marketplace
–David J. DiRusso, Susan M. Mudambi, David Schuff [] []