TOC: J Adv
Introduction
Journal of Advertising, 40(3)
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: : journals |
Relevant ARCategory: |
The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
–Daniel A. Sheinin, Sajeev Varki, Christy Ashley [] []
Scarcity Messages
–Praveen Aggarwal, Sung Youl Jun, Jong Ho Huh [] []
Emotional Information Management and Responses to Emotional Appeals
–Harry A. Taute, Shaun McQuitty, Elise Pookie Sautter [] []
The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads
–Chingching Chang [] []
Brand Logo Placements in Violent Games
–Eui Jun Jeong, Corey J. Bohil, Frank A. Biocca [] []
The Other Meaning of Fluency
–Ryall Carroll, David Luna [] []
How Minority Consumers Use Targeted Advertising as Pathways to Self-Empowerment
–Wan-Hsiu Sunny Tsai [] []
Interpersonal Trust and Platform Credibility in a Chinese Multibrand Online Community
–Kineta Hung, Stella Yiyan Li, David K. Tse [] []