TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 25(4)
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: : journals |
Relevant ARCategory: |
The Effectiveness of Branded Mobile Phone Apps
–Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan [] []
The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market
–Yolanda Polo, F. Javier Sese, Peter C. Verhoef [] []
An Empirical Investigation of Dual Network Effects in Innovation Project Development
–Sangkil Moon [] []
Do Interruptions Pay off? Effects of Interruptive Ads on Consumers’ Willingness to Pay
–Alessandro Acquisti, Sarah Spiekermann [] [Google Scholar]
The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment
–Michael A. Kamins, Avi Noy, Yael Steinhart, David Mazursky [] []