TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 39(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Sales margin and margin capitalization rates: linking marketing activities to shareholder value
–Steve C. Lim & Robert F. Lusch [] []
When salespeople develop negative headquarters stereotypes: performance effects and managerial remedies
–Christian Homburg, Jan Wieseke, Bryan A. Lukas & Sven Mikolon [] []
Implementation of market orientation in the subsidiaries of global companies: the role of institutional factors
–Ahmet H. Kirca, William O. Bearden & Kendall Roth [] []
Integrating marketing and information services functions: a complementarity and competence perspective
–Cheryl Nakata, Zhen Zhu & Elif Izberk-Bilgin [] []
Assessing multifunctional innovation adoption via an integrative model
–Maria Sääksjärvi & Saeed Samiee [] []
Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
–Douglas W. Vorhies, Linda M. Orr & Victoria D. Bush [] []
Global innovation generation and financial performance in business-to-business relationships: the case of cross-border alliances in the pharmaceutical industry
–K. Sivakumar, Subroto Roy, JianJun Zhu & Sangphet Hanvanich [] []
Music for free? How free ad-funded downloads affect consumer choice
–Dominik Papies, Felix Eggers & Nils Wlömert [] []