TOC: Intl Mar Rev
Introduction
International Marketing Review, 28(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters
–Peter Magnusson, Stanford A. Westjohn, Srdan Zdravkovic [] []
Resolving the impasse regarding research on the origins of products and brands
–Saeed Samiee [] []
The shift from manufacturing to brand origin: suggestions for improving COO relevance
–Jean-Claude Usunier [] []
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
–Peter Magnusson, Stanford A. Westjohn, Srdan Zdravkovic [] []
The relationship between country-of-origin image and brand image as drivers of purchase intentions: A test of alternative perspectives
–Adamantios Diamantopoulos, Bodo Schlegelmilch, Dayananda Palihawadana [] []