TOC: Elec Mar
Introduction
Electronic Marketing, A book by Charles Hofacker with help from Todd Bacile
: : : Posting
The book, Electronic Marketing by Charles Hofacker is now available in a new edition. There are new chapters on Mobile and on Social in this version. The book is available as a textbook via print-on-demand for students at
Instructors can ask for an evaluation copy by email to chofack@cob.fsu.edu. Please use your institutional email account. Every effort has been made to keep the textbook both affordable and up to date. Some new portions of the book were written by Todd Bacile.
Table of Contents
Section I. Marketing and Electronic Networks
Chapter 1. What Is Electronic Marketing?
Chapter 2. Electronic Service
Chapter 3. Internet Design and Philosophy
Chapter 4. Observational and Experimental Data
Chapter 5. Legal and Ethical Aspects of E-Marketing
Chapter 6. Internal Company Operations
Section II. The Electronic Network as a Communications Medium
Chapter 7. Consumer-Business Relationships
Chapter 8. Business-Business Relationships
Chapter 9. The Online Audience
Chapter 10. Human Information Processing
Chapter 11. Visual Design Practice
Chapter 12. Writing for the Web
Chapter 13. Web Site Structure
Chapter 14. Interactive Advertising
Section III. The Electronic Network as a Distribution Channel
Chapter 15. Consumer Problem Solving Online
Chapter 16. Consumer Search
Chapter 17. Channels and Direct Channels
Chapter 18. Mobile Devices
Chapter 19. Selling Strategy
Chapter 20. Hubs and Auctions
Chapter 21. Information versus Inventory
Section IV. The Electronic Network as a Connection Service
Chapter 22. Firm-Generated Content
Chapter 23. User-Generated Content
Chapter 24. Virtual Communities
Chapter 25. Social Media
Chapter 26. Strategy in a Networked World
Chapter 27. The Future of E-Marketing
Index