J Mar Retail
Introduction
The Journal of Marketing at Retail will be published by POPAI, the Global Association for Marketing at Retail, and will be edited by Richard Winter
The modern day shopper offers prolific and diverse ways for retailers and brands to connect with them in their path to purchase. The retail environment, technology, and shopping behavior are rapidly evolving making the at-retail medium one of the most effective marketing channels in transforming a consumer into a shopper and, ultimately, a buyer.
The Journal of Marketing at Retail (JMAR) is currently considering papers for inclusion in the journal, which is distributed in print to nearly 5,000 marketing at retail professionals and academics around the globe. The double-blind peer reviewed journal stimulates and encourages research devoted to marketing at retail and shopper marketing.
Coverage includes, but is not limited to:
Shopper Marketing
Shopper Psychology and Behavior
Consumer Insights
Shopper Marketing Technology
Digital and Mobile Marketing
Point of Purchase Advertising
Global and Cross-Cultural Marketing at Retail
Branding and Brand Management In the Retail Environment
Retailing and Pricing
Submissions from practitioners, academics and other interested parties are warmly invited for the inaugural issue.
Submission:
Manuscripts may be submitted online or by email to the Editors no later than:
November 16, 2011 (Print Date: January 2012)
May 1, 2012 (Print Date: July 2012)
October 12, 2012 (Print Date: December 2012)
To find out the complete details for submission and format guidelines please visit the author section of the JMAR Website
Website
Contacts
Greg Smith (POPAI) ? +1.312.863.2909