Revisit: AMS 2012
Introduction
Update from the Sales and Sales Management Track of the Academy of Marketing Science Annual Conference 2012, New Orleans; Deadline 1 Dec
: : : Posting
Welcome back from summer break.
I am chairing the Sales and Sales management track for the 2012 Academy of Marketing Science Annual Conference, Hilton New Orleans Riverside, New Orleans May 16 – 19, 2012.
This track seeks original research and special session proposals dealing with all manner of issues related to the dynamic sales dyad and the management of sales personnel. In particular, we seek work related to the theme of “Sales Success: Using Sustainability as a Competitive Advantage.” Green marketing has become a selling theme for increasing number of firms in the current marketing as customers are paying greater attention to protecting the environment. Can salespeople use sustainable practices as a competitive advantage? Is sustainability just another buzz word?
Please email j.mulki@neu.edu for more information or if you have questions. I look forward receiving your research manuscripts/special session proposals by Dec 10, 2011.
Jay P Mulki, PhD
Associate Professor
Renfro Fellow
Marketing Group
Northeastern University
360 Huntington Avenue
Boston, MA 02115
Phone: 617 -373-5740
Fax: 617-373-8366
Email: j.mulki@neu.edu