Female Consumers
Introduction
The Female Consumer in the 21st Century, Special issue of Qualitative Market Research - An International Journal, Edited by Kim-Shyan Fam and Micael-Lee Johnstone; Deadline 1 Mar 2012
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Qualitative Market Research – An International Journal
SPECIAL ISSUE CALL FOR PAPERS
Special Issue on “The female consumer in the 21st Century”
Guest Editors: Kim-Shyan Fam and Micael-Lee Johnstone
What does it mean to be a female consumer in the 21st Century? This special issue seeks papers that provide a deeper understanding of what it means to be a female consumer in today’s society. The objectives of this issue are to examine and advance our knowledge of female consumers within a qualitative research framework, to identify issues that have not previously been contemplated in the qualitative market research literature, and to utilise qualitative market research methodologies that have not necessarily been applied within this context. This special edition encourages consumer researchers to submit papers on a wide range of topics pertaining to female consumers and marketing in the 21st Century. We welcome both theoretical and empirical papers.
Contributions might include (but are not restricted to):
- Motherhood and consumption
- Women and the retail environment
- Female roles in the marketplace
- Women and advertising
- Historical analyses of female consumers
- Women and green/ethical consumption behaviours
- Women, religion and consumption
- Ethnomethodological studies of female adolescents’ consumption behaviours
- Women and social marketing
- Women and new media
- Internet-based qualitative studies of female consumers
- Utilising visual methodologies to explore female consumers’ consumption practices
- Mixed method qualitative analyses of female consumers
- Any other qualitative research domain pertaining to female consumers
All manuscripts submitted must strictly follow the guidelines for the Qualitative Market Research – An International Journal. These are available at
The reviewing process
All papers are subjected to a double-blind peer reviewing process.
Submissions and Further Information
Articles should be submitted electronically. Please submit a separate sheet with the author’s name/ authors’ names, contact details, work affiliations, and the title of the paper. Save this on a separate file, different from the paper. On the paper file do not include the authors’ names but do include the title of the paper. The two document files: 1) authors’ details file and 2) paper file should be submitted. Submissions should be double spaced and typeset in 12 pt font format, Times New Roman, with 2.5cm margins. As a guide, articles should be between 4,000 – 6000 words in length.
Please contact the special issue guest editors with any queries: Professor Kim-Shyan Fam, School of Marketing and International Business, Victoria University of Wellington, PO Box 600, Wellington 6140, New Zealand, Tel: +64 4 463 6459; Fax: +64 4 463 5231, kim.fam@vuw.ac.nz; Dr Micael-Lee Johnstone, School of Marketing and International Business, Victoria University of Wellington, PO Box 600, Wellington 6140, New Zealand, Tel: +64 4 463 6933; Fax: +64 4 463 5231, micael-lee.johnstone@vuw.ac.nz
Send your submissions to micael-lee.johnstone@vuw.ac.nz
The closing date for submissions is March 01, 2012 for publication in the latter half of 2012