TOC: Mar Sci
Introduction
Marketing Science, 30(4)
: : : TOC
: : journals
Relevant ARCategory:
ISMS-MSI Practice Prize Competition – Special Section Introduction
–Russell S. Winer []
Practice Prize Winner
Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
–Marc Fischer, Sonke Albers, Nils Wagner, and Monika Frie [] []
Practice Prize Papers
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
–Peter J. Danaher, John H. Roberts, Ken Roberts, and Alan Simpson [] []
Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
–V. Kumar and Denish Shah [] [Google Scholar]
Marketing’s Profit Impact: Quantifying Online and Off-line Funnel Progression
–Thorsten Wiesel, Koen Pauwels, and Joep Arts [] [Google Scholar]
Regular Papers
A "Position Paradox" in Sponsored Search Auctions
–Kinshuk Jerath, Liye Ma, Young-Hoon Park, and Kannan Srinivasan [] []
The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades
–Jan-Benedict E. M. Steenkamp and Eric (Er) Fang [] []
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
–Oliver J. Rutz, Michael Trusov, and Randolph E. Bucklin [] []
Uninformative Advertising as an Invitation to Search
–Dina Mayzlin and Jiwoong Shin [] []
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
–Thomas Otter, Timothy J. Gilbride, and Greg M. Allenby [] []
A Dynamic Model of the Effect of Online Communications on Firm Sales
–Garrett P. Sonnier, Leigh McAlister, and Oliver J. Rutz [] []
No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models
–Yi Qian and Hui Xie [] []
Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles
–Yuanchun Jiang, Jennifer Shang, Chris F. Kemerer, and Yezheng Liu [] []