TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 39(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Marketing and organization theory: opportunities for synergy
–David J. Ketchen & G. Tomas M. Hult [] []
Markets as networks: implications for strategy-making
–Jan Johanson & Jan-Erik Vahlne [] []
Marketing and the multinational: extending internalisation theory
–Peter J. Buckley & Mark Casson [] []
Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories
–G. Tomas M. Hult [] []
Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory
–Justin W. Webb, R. Duane Ireland, Michael A. Hitt, Geoffrey M. Kistruck & Laszlo Tihanyi [] []
The impact of product market strategy-organizational culture fit on business performance
–Larry Yarbrough, Neil A. Morgan & Douglas W. Vorhies [] []
Institutional pressures and marketing ethics initiatives: the focal role of organizational identity
–Kelly D. Martin, Jean L. Johnson & Joseph J. French [] []
Exploring CRM effectiveness: an institutional theory perspective
–Bas Hillebrand, Jurriaan J. Nijholt & Edwin J. Nijssen [] []
The trade-off of servicing empowerment on employees’ service performance: examining the underlying motivation and workload mechanisms
–Kimmy Wa Chan & Wing Lam [] []
Franchise branding: an organizational identity perspective
–Miles A. Zachary, Aaron F. McKenny, Jeremy C. Short, Kelly M. Davis & Di Wu [] []