TOC: Psych Mar
Introduction
Psychology and Marketing, 28(9)
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Relevant ARCategory: |
The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
–Youjae Yi and Jaemee Yoo [] []
The effect of consumer emotional disclosure on fairness perceptions
–Sooyeon Nikki Lee-Wingate and Kim P. Corfman [] []
Effects of outdoor advertising: Does location matter?
–Rick T. Wilson and Brian D. Till [] []
Happiness as a predictor of service quality and commitment for utilitarian and hedonic services
–Katarina Hellén and Maria Sääksjärvi [] []
Does attractiveness sell? Women’s attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation
–Abraham P. Buunk and Pieternel Dijkstra [] [Google Scholar]
Book Reviews
Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
–Daniel R. Sersland []