TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 29(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation
–Isaac Cheah, Ian Phau [] []
Using service convenience to reduce perceived cost
–Pham Ngoc Thuy [] []
Conceptualising electronic word of mouth activity: An input-process-output perspective
–Yolanda Y.Y. Chan, E.W.T. Ngai [] []
Development of a business-to-business critical success factors (B2B CSFs) framework for Chinese SMEs
–Woon Kian Chong, Mathew Shafaghi, Boon Leing Tan [] []
What motivates consumers to teleshopping?: The impact of TV personality and audience interaction
–Rafael Currás-Pérez, Carla Ruiz-Mafé, Silvia Sanz-Blas [] []
Market intelligence and NPD success: a study of technology intensive companies in Finland
–Matti Haverila, Nick Ashill [] []