TOC: J Mar Ed
Introduction
Journal of Marketing Education, 33(2)
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Teaching ÂÜÀòÉç¹ÙÍøt Marketing and Teaching Marketing With Innovative Technology: Introduction to the Special Edition
–Neil Granitz and Leyland Pitt [] []
The Use of Digital Technologies in the Classroom: A Teaching and Learning Perspective
–Christopher Buzzard, Victoria L. Crittenden, William F. Crittenden, and Paulette McCarty [] []
What Is the Impact of Online Resource Materials on Student Self-Learning Strategies?
–David John Dowell and Felicity A. Small [] []
A Student View of Technology in the Classroom: Does It Enhance the Seven Principles of Good Practice in Undergraduate Education?
–Deborah Brown McCabe and Matthew L. Meuter [] []
Using Innovative Technology to Develop Sustainable Assessment Practices in Marketing Education
–Justin C. W. Debuse and Meredith Lawley [] []
Enhancing Student Learning in Marketing Courses: An Exploration of Fundamental Principles for Website Platforms
–Candice R. Hollenbeck, Charlotte H. Mason, and Ji Hee Song [] []
Is Twitter for the Birds?: Using Twitter to Enhance Student Learning in a Marketing Course
–Ben Lowe and Des Laffey [] []
Learning by Tweeting: Using Twitter as a Pedagogical Tool
–Shannon B. Rinaldo, Suzanne Tapp, and Debra A. Laverie [] []
Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition
–Nathaniel J. Payne, Colin Campbell, Anjali S. Bal, and Niall Piercy [] []
Using Second Life to Teach ÂÜÀòÉç¹ÙÍøt Marketing in Second Life
–Wade Halvorson, Mike Ewing, and Lydia Windisch [] []