TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 13(1)
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Relevant ARCategory: |
The IDM goes digital
–Derek Holder and Robin Fairlie []
Social CRM: How companies can link into the social web of consumers
–Olaf Acker, Florian Grone, Fares Akkad, Florian Potscher and Rami Yazbek [] []
CRM in a Web 2.0 world: Using corporate blogs for campaign management
–Vandana Ahuja and Yajulu Medury [] []
Online research: Methods, benefits and issues – Part 2
–Pete Comley and Jon Beaumont [] []
Data governance – Protecting and unleashing the value of your customer data assets Stage 2: Fixing the priorities: Increase revenues and profits by raising your data quality IQ
–Adrian Gregory and Kathy Hunter [] []
Which? – Revitalizing an invisible brand: A tale of 6 years and three stages of evolution
–Mike Colling [] []
OFT demands transparency on paid for promotions
–Tom Harding [] []
Northern Ireland prize draw rules may be brought into line with rest of UK
–Stephen Groom [] []