TOC: J Database Mar Cust Strat Man
Introduction
Journal of Database Marketing and Customer Strategy Management , 18(2)
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Editorial
–Ozimek, Jane Fae []
Getting what you paid for: Fighting wireless customer churn with rate plan optimization
–Wong, Ken Kwong-Kay [] []
An empirical approach to ECRM-increasing consumer trustworthiness using online product communities
–Alavi, Shirin; Ahuja, Vandana; Medury, Yajulu [] []
Reasons for country image evaluation: A study on China image from a Brazilian perspective
–de Moura Engracia Giraldi, Janaina; Ikeda, Ana Akemi; Campomar, Marcos Cortez [] []
Literature review on complaints management
–Stone, Merlin [] []
Achieving critical mass in social networks
–Geddes, Chris [] []
In-memory analytics strategies for real-time CRM
–Acker, Olaf; Grone, Florian; Blockus, Adrian; Bange, Carsten [] []
Legal Update
–Ozimek, Jane Fae []