TOC: Intl Mar Rev
Introduction
International Marketing Review, 28(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
The importance of trust vis-à-vis reliance in business relationships: some international findings
–Zhizhong Jiang, Stephan C. Henneberg, Peter Naudé [] []
Network intermediaries in the internationalisation of new firms in peripheral regions
–Colm O’Gorman, Natasha Evers [] []
Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway
–Nina M. Iversen, Leif E. Hem [] []
The effect of culture on the context of ad pictures and ad persuasion: The role of context-dependent and context-independent thinking
–Beichen Liang, Rodney C. Runyan, Wei Fu [] []
Why is so little marketing research on Latin America published in high quality journals and what can we do about it?: Lessons from a Delphi study of authors who have succeeded
–Fernando Fastoso, Jeryl Whitelock [] []