TOC: Rev Mar Res
Introduction
Review of Marketing Research, 8
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Volume Title: Review of Marketing Research: Special Issue – Marketing Legends
Reflections on a Scholarly Career: From Inside Out and Back Again
–Richard P. Bagozzi [] []
Legends in Marketing: A Review of Shelby D. Hunt’s Volumes
–Shelby D. Hunt, Shannon B. Rinaldo [] [Google Scholar]
Philip Kotler’s Contributions to Marketing Theory and Practice
–Philip Kotler [] [Google Scholar]
Looking through the Marketing Lens: My Journey so Far…
–V. Kumar [] []
Personal Reflections on My Research Contributions to Marketing
–Naresh K. Malhotra [] []
Some Personal Reflections on Pricing Research
–Kent B. Monroe [] []
A Journey of an Accidental Marketing Scholar
–Balaji C. Krishnan, Jagdish N. Sheth [] []
Yoram “Jerry” Wind’s Contributions to Marketing
–Yoram “Jerry” Wind [] [Google Scholar]
Lessons Learned during a Career
–Gerald Zaltman [] []