TOC: J Targeting Measurement Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 19(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Jonathan Reynolds []
Role of demographics, social connectedness and prior internet experience in adoption of online shopping: Applications for direct marketing
–Mohammad Bakher Naseri and Greg Elliott [] []
Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers/’ mobile viral marketing attitude, intent and behavior
–Hongwei (Chris) Yang and Liuning Zhou [] [Google Scholar]
The role of animation in the consumer attitude formation: Exploring its implications in the tripartite attitudinal model
–Chang-Hyun Jin [] []
Identification of the four-factor structure of customers’ perceived fairness
–Kyootai Lee, Kailash Joshi and Young Kyun Kim [] [Google Scholar]
Satisfaction, corporate credibility, CEO reputation and leadership effects on public relationships
–Chang-Hyun Jin and Hyun-Chul Yeo [] []