TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 10(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brand signal quality of products in an asymmetric online information environment: An experimental study
–Hsiu-Yuan Tsao, Pierre Berthon, Leyland F. Pitt and Michael Parent [] []
The value of value: Further excursions on the meaning and role of customer value
–Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook [] []
Sentiment toward marketing: Should we care about consumer alienation and readiness to use technology?
–Tarek T. Mady [] []
The moderating effects of purchase importance in customer satisfaction process: An empirical investigation
–Jackie Lai Ming Tam [] []
Conspicuous consumption orientation: Conceptualisation, scale development and validation
–Himadri Roy Chaudhuri, S. Mazumdar and A. Ghoshal [] []
Message strength and persuasion when consumers imagine product usage
–Sandra Praxmarer [] []