TOC: J Res Mar Entrepreneurship
Introduction
Journal of Research in Marketing and Entrepreneurship, 13(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Research in marketing and entrepreneurship: a retrospective viewpoint
–Gerald E. Hills, Claes Hultman [] []
Entrepreneurial passion: an explorative case study of four metal music ventures
–Laura Laaksonen, Antti Ainamo, Toni-Matti Karjalainen [] []
Aligning teaching and practice: a study of SME marketing
–Sheilagh Resnick, Ranis Cheng, Clare Brindley, Carley Foster [] []
Can CRM survive integrating franchisees with a corporate giant?
–Kelley O’Reilly, David Paper [] []
Best address: the use of innovative marketing in the real estate industry
–Yuvay Jeanine Meyers, Susan S. Harmeling [] []
The impact of product management on SME firm performance
–David C. Roach [] []