TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 20(4)
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Relevant ARCategory: |
Consumer evaluations on brand extensions: B2B brands extended into B2C markets
–Sebnem Burnaz, Pinar Bilgin [] []
Brand creation vs acquisition in portfolio expansion strategy
–Yana Damoiseau, William C. Black, Randle D. Raggio [] []
Consequences of consumer trust in PDO food products: the role of familiarity
–Carmina Fandos Herrera, Carlos Flavián Blanco [] []
Brand romance: a complementary approach to explain emotional attachment toward brands
–Hemant Patwardhan, Siva K. Balasubramanian [] []
Effects of promotional-based advertising on brand associations
–Michael Clayton, Jun Heo [] []
Antecedents of intention to purchase mass customized products
–Zhongjun Tang, Jianghong Luo, Juan Xiao [] []