TOC: J Services Mar
Introduction
Journal of Services Marketing, 25(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
The implications of company-sponsored messages disguised as word-of-mouth
–Vincent P. Magnini [] []
The effect of inconsistent word-of-mouth during the service encounter
–Xuehua Wang [] []
Exploring the consequences of brand credibility in services
–Tae Hyun Baek, Karen Whitehill King [] []
Do relationship benefits and maintenance drive commitment and loyalty?
–Tracey S. Dagger, Meredith E. David, Sandy Ng [] []
Inward internationalization of consumer services: lessons from Australian firms
–Constanza Bianchi [] []
Customers’ relationship expectations and costs as segmentation variables: preliminary evidence from banking
–Sergios Dimitriadis [] [Google Scholar]