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TOC: J Fashion Mar Man

Introduction

Journal of Fashion Marketing and Management, 15(3)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Pre-purchase alternative evaluation: prestige and imitation fashion products
Tammy Robinson, Farrell Doss [] []

Self-concept and the fashion behavior of women over 50
Cara Peters, Jeremy A. Shelton, Jane B. Thomas [] []

Fashion value brands: the relationship between identity and image
Jill Ross, Rod Harradine [] []

Store attributes influencing relationship marketing: a study of department stores
Chiu-Han Wang, Sejin Ha [] []

The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context
Hyunjoo Im, Young Ha [] []

Gender, fashion innovativeness and opinion leadership, and need for touch: Effects on multi-channel choice and touch/non-touch preference in clothing shopping
Siwon Cho, Jane Workman [] []