TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 2(2)
1. Fashion Store Personality: Scale Development and Relation to Self-Congruity Theory
Kim Willems, Gilbert Swinnen, Wim Janssens, Malaika Brengman55
2. Apparel Product Quality: Its Nature and Measurement
Dale Rayman, David J. Burns, Cherilyn N. Nelson66
3. The Effect of Social Comparison of Appearance on Compensatory Buying and Symbolic Consumption:The Mediating Role of Body Esteem
Seong-Yeon Park, Yumi Ko76
4. Consumer Responses to Online Atmosphere: The Moderating Role of Atmospheric Responsiveness
Young Ha, Sharron J. Lennon86
5. Luxury Perceptions: A Comparison of Korean and American Consumers
Nancy Stanforth, Seung-Hee Lee95
< Case >
· A Study on the Legal Protection of Fashion Design: Comparison between Korea and the United States
Christine Kim, Eunju Ko