Video on CRM in SMEs
Introduction
Taylor & Francis has created a video to accompany a recent article in the Journal of Marketing Management by Paul Harrigan, Elaine Ramsey and Patrick Ibbotson on the use of CRM by small business
: : : Posting
We have an online video of one of our article authors for Journal of Marketing Management discussing his paper at . The article is ‘Critical factors underpinning the e-CRM activities of SMEs’ which is published in the most recent issue of the journal.