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2011 Churchill Lifetime Achievement Award Winner
Professor John R. Hauser, MIT

The Marketing Research Special Interest Group (MRSIG) is pleased to announce that John R. Hauser of MIT is the 2011 Churchill Award winner. The Churchill Award for lifetime achievement in the academic study of Marketing Research is given each year by the ÂÜÀòÉç¹ÙÍø Market Research Special Interest Group to an outstanding research scholar for lifetime contribution to the academic field of marketing research.

John R. Hauser is the Kirin Professor of Marketing at M.I.T.’s Sloan School of Management where he teaches new product development, marketing management, and statistical and research methodology. He has served MIT as Head of the Management Science Area, Research Director of the Center for Innovation in Product Development, and co-Director of the International Center for Research on the Management of Technology. He is the co-author of two textbooks, Design and Marketing of New Products and Essentials of New Product Management, and a former editor of Marketing Science. He has published over eighty scientific papers. Among his awards include the Converse Award for contributions to the science of marketing and the Parlin Award for contributions to marketing research. He is the Fellow of the Institute for Operations Research and Management Science (INFORMS) and an Inaugural Fellow of the INFORMS Society of Marketing Science (ISMS). He has won the MSI award for the most significant contribution to practice, the ÂÜÀòÉç¹ÙÍø’s Explor award for contributions to on-line marketing research, and four ISMS Little best-paper awards. His research has also been finalists for the Little, Green, O’Dell, and JPIM awards on several occasions. He received an award from the MIT Sloan School for outstanding teaching in the Master’s program. His students have won major thesis awards including the Brooke’s Prize, the Zennetos’ Prize, the ÂÜÀòÉç¹ÙÍø Howard award, and the INFORMS Bass Award. He has consulted for a variety of corporations on product development, sales forecasting, marketing research, voice of the customer, defensive strategy, and R&D management and has been an expert witness in over fifty cases. He is a founder and principal at Applied Marketing Science, Inc., and serves on many editorial boards. He served as an academic trustee of the Marketing Science Institute, a founding officer of the ISMS, a Departmental Editor at Management Science, an Associate Editor at the Journal of Marketing Research, and on the advisory board of Affinnova, Inc.

The Churchill Award is in honor of Dr. Gilbert A. Churchill, a Emeritus Professor of Marketing at the University of Wisconsin – Madison. Previous recipients of the MRSIG Churchill Award include: 2010: Robert P. Leone, Texas Christian University; 2009: V. Kumar, Georgia State University; 2008: Michel Wedel, University of Maryland; 2007: Dominique Hanssens, University of California, Los Angeles; 2005: Don Lehmann, Columbia University; 2004: J. Paul Peter, University of Wisconsin; 2003: Richard Bagozzi, Rice University; 2002: Frank Bass, University of Texas; 2001: Donald Morrison, University of California, Los Angeles; 2000: Roland Rust, Vanderbilt University; 1999: Vijay Mahajan, University of Texas – Austin; 1998: Seenu Srinivasan, Stanford University; 1997: Bill Perreault, University of North Carolina; and 1996: Paul Green, University of Pennsylvania.

Please join us in congratulating Professor Hauser for this significant recognition. An award ceremony and reception will be held at the MRSIG Reception, 2011 Fall ÂÜÀòÉç¹ÙÍø Summer Educators’ Conference in San Francisco on Saturday August 6, 2011 between 5pm and 6 pm. Details will follow.

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