TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 19(3)
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: : journals |
Relevant ARCategory: |
How Much Better? The Effect of Tensile Information on Word-of-Mouth Effectiveness
–Sung-Youl Jun, Taihoon Cha, Praveen Aggarwal [] []
Third-Party Payer Exchanges: The Case for an Enhanced Model of Service Quality for Nonprofit Organizations
–Lynn M. Haley, E. Stephen Grant [] []
Revisiting the Relationship Between Consumer Loyalty and Price Sensitivity: The Moderating Role of Deal-Proneness
–Kanghyun Yoon, Thanh V. Tran [] []
The Effect of Personal Relationship and Consultative Task Behaviors on Buyer Perceptions of Salesperson Trust, Expertise, and Loyalty
–Stephen J. Newell, Joseph J. Belonax, Jr., Michael W. McCardle, et al. [] []
Examining Loss Aversion for Quality Versus Loss Aversion for Price
–K. Sivakumar [] []
Customers’ Relationship with the Service Firm and Its Sales Personnel: Does Gender Matter?
–Yoon-Na Cho, Brian N. Rutherford [] [Google Scholar]
Trait Predictors of Online Impulsive Buying Tendency: A Hierarchical Approach
–Tao Sun, Guohua Wu [] []