TOC: J Adv
Introduction
Journal of Advertising, 40(2)
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Relevant ARCategory: |
The Earnings Effects of Marketing Communication Expenditures During Recessions
–Roger C. Graham, Kristina D. Frankenberger [] []
Inducing Value-Congruent Behavior Through Advertising and the Moderating Role of Attitudes Toward Advertising
–Christine Defever, Mario Pandelaere, Keith Roe [] []
Is Self-Character Similarity Always Beneficial?
–Namita Bhatnagar, Fang Wan [] []
Missing the Mark
–Brittany R. L. Duff, Ronald J. Faber [] []
When Intrusive Can Be Likable
–Sukki Yoon, Yung Kyun Choi, Sujin Song [] []
The Relat ion Between Actual and Perceived Interactivity
–Hilde A. M. Voorveld, Peter C. Neijens, Edith G. Smit [] []
Self-Endorsing Versus Other-Endorsing in Virtual Environments
–Sun Joo Ahn, Jeremy N. Bailenson [] []
An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses
–Darrel D. Muehling, Vincent J. Pascal [] []