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TOC: Intl J Elec Commerce

Introduction

International Journal of Electronic Commerce, 15(4)

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Editor’s Introduction
Vladimir Zwass, Editor-in-Chief []

The Signaling Role of IT Features in Influencing Trust and Participation in Online Communities
Alexander Benlian, Thomas Hess [] []

Task Design, Motivation, and Participation in Crowdsourcing Contests
Haichao Zheng, Dahui Li, Wenhua Hou [] []

Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption
HsiuJu Rebecca Yen, Sheila Hsuan-Yu Hsu, Chun-Yao Huang [] []

Online Viewing and Aesthetic Preferences of Generation Y and the Baby Boom Generation: Testing User Web Site Experience Through Eye Tracking
Soussan Djamasbi, Marisa Siegel, Jeanine Skorinko, et al. [] []

Designing Not Just for Pleasure: Effects of Web Site Aesthetics on Consumer Shopping Value
Shun Cai, Yunjie (Calvin) Xu [] []