TOC: Marketing Theory
Introduction
Marketing Theory, 11(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Contesting the social impact of marketing: A re-characterization of women’s fashion advertising
–Barbara J. Phillips and Edward F. McQuarrie [] [Google Scholar]
Anchors, mermaids, shower-curtain seaweeds and fish-shaped fish: The texture of poetic agency
–Roel Wijland [] []
A framework for sustainable marketing
–Ross Gordon, Marylyn Carrigan, and Gerard Hastings [] []
The experiential meaning of service quality
–Sharon Schembri and Jorgen Sandberg [] []
Co-constructing the service experience: Exploring the role of customer emotion management
–Gulnur Tumbat [] []
On the borderline: Exploring liminal consumption and the negotiation of threshold selves
–Kevina Cody and Katrina Lawlor [] []