TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 23(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Special Issue:International/Global Perspectives in Cross-Cultural and Cross-National Consumer Research in the Twenty-First Century
Cross-Cultural and Cross-National Consumer Research in the Global Economy of the Twenty-First Century
–Lalita A. Manrai; Ajay K. Manrai [] []
Cross-Cultural Consumer Behavior: A Review of Research Findings
–Marieke de Mooij; Geert Hofstede [] []
Measuring Hofstede’s Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE
–Boonghee Yoo; Naveen Donthu; Tomasz Lenartowicz [] [Google Scholar]
A Cross-Cultural Investigation of Customer Reactions to Service Failure and Recovery
–Celso Augusto de Matos; Daniel Von der Heyde Fernandes; Rodrigo Pinto Leis; Guilherme Trez [] []
Deliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale
–Piyush Sharma; Bharadhwaj Sivakumaran; Roger Marshall [] []
New Technology Mirrors Old Habits: Online Buying Mirrors Cross-National Variance of Conventional Buying
–Kendall Goodrich; Marieke de Mooij [] []
Income, Culture, and Household Consumption Expenditure Patterns in the European Union: Convergence or Divergence?
–Jan Nowak; Olena Kochkova [] []
Does It Pay to Be First? A Cross-National Comparison of Mature and Emerging Market Consumer Attitudes toward Pioneer and Follower Brands
–Tarek T. Mady [] []
Horizontal and Vertical Cultural Differences in the Content of Advertising Appeals
–Sharon Shavitt; Timothy P. Johnson; Jing Zhang [] []