TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 28(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Segmenting consumers of pirated movies
–Jason Ho, Charles B. Weinberg [] []
A cross-generational examination of electronic commerce adoption
–Karen Leppel, Donna W. McCloskey [] []
Consumer perceptions of brand functions: an empirical study in China
–Xiaoling (Martine) Guo, Andy Wei Hao, Xiaoyan Shang [] []
Street marketing: how proximity and context drive coupon redemption
–Sarah Spiekermann, Matthias Rothensee, Michael Klafft [] []
Encouraging consumer searching behavior on healthcare web sites
–B. Andrew Cudmore, Paula E. Bobrowski, Tinatin Kiguradze [] []
Product-country fit in the Canadian context
–Sadrudin A. Ahmed, Alain d’Astous, Halima Benmiloud Petersen [] []